What is Affiliate Marketing?

Affiliate marketing is part of digital marketing where you promote someone else’s products / services. In many cases you will receive a certain commission for this.

Affiliate Marketing

Affiliate marketing in growth hacking

Affiliate Marketing is a form of marketing where you promote someone else’s products and / or services. In many cases this is done for a certain percentage of the product / service as a commission.

The website, better known as affiliates, must promote the product / service. This can be done with whatever means they have, such as website, social media, paid ads (PPC), email marketing or podcasts.

On these channels, the affiliates use a specific link so that the company they are promoting the product from knows that the sale is coming through the respective affiliate.

This is all tracked by a cookie that in many cases has a certain duration. Think of 30, 45 or even 90 days. If you click on this link, a cookie will be placed on your IP address. If you come back and buy within the relevant days, the affiliate will receive a commission on the sales amount.

Broadly speaking, this marketing can be compared to the ever-growing influencer marketing. In this case, the influencers are the affiliates of your product.

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