The first pillar of a growth hacking framework is the mindset. In many organizations I come to there is a standard idea. A thought that has been implemented in the corporate philosophy over the years.
Facebook is for older people, younger people you speak from Instagram and you send your email on Monday morning at 09:00!
Why? Because many websites write that. Believe me, I have also adhered to this “industry standard” for a long time, but working with your own data is much more fun and lucrative.
The growth mindset is purely based on the continuous challenge of your own thoughts. Challenge the thoughts I gave above and try to undermine that thought through facts. If that does not work, then you are in the right direction. If you can, change your mindset and plan.
Growth hackers think big, take risks and quickly anticipate changing market conditions.