3 steps explained in the meantime, time for a short example so that you understand what is happening.
After mapping the funnel, the customer journey, we know which metrics are important. Suppose you are an e-commerce and in the phase from acquisition to activation (2 phases from the funnel) you find a huge gap. Only 1% of the people who view a product page proceed to the shopping cart.
Note: these phases differ per company and product. So this is an example that I now quote.
We will therefore use the GROWS process on this specific step, the conversion from product page to shopping cart.
The ideas that can come up are perhaps optimizing the product page or adjusting the CTA. Of these ideas, it is the CTA button that is the easiest and has the most potential.
We have therefore rated the idea of the button the highest and we are going to adjust this.
We need a designer for this (okay, it’s just a button, but you get what I mean in this example), someone who can edit the page and probably someone who can perform A / B testing.
The hypothesis we propose is that if we make the button red and the CTA more compelling, the conversion from product page to cart will grow by 50%. The test will run for 4 weeks and the requirement is that the volume is equal to the previous period.